Imby petfood chooses Active Ants as partner to realize its international ambitions
Traditionally, there is not a lot of innovation in terms of sustainable food in the pet food segment. Imby petfood’s founder Nicolas Bartholomeeusen wants to change that. Crossborder e-fulfilment specialist Active Ants, known for using innovations such as the AutoStore, AMR robots and automated packaging machines within the fulfilment market, is pleased to help Imby Petfood make this change happen.
Families that value high quality, sustainability and health can now offer their beloved pets something new: petfood made from plants and insects. “At Imby our goal is to minimize greenhouse gas emissions by choosing sustainable alternatives with regard to ingredients, production, packaging and distribution,” says Nicolas.
Omnichannel strategy
When Imby first started in October 2021 they opted for an omnichannel strategy for the distribution of their products. They work with specialty pet stores in Belgium and the Netherlands, and in January 2022 they launched an online store in Dutch, French, German and English to power their international growth.
From the very start, Imby relied on Active Ants' parent company bpost to deliver customer orders. When manual order processing became too time-consuming, they decided to look for a partner that could take on the e-fulfilment (storage, order processing and shipping) duties. Imby found that in Active Ants, the crossborder e-fulfilment specialist within Europe and the UK.
Unique solutions
Nicolas explains: “Active Ants set itself apart from the other candidates due to some unique solutions, such as simple software integration with language recognition for orders, no-air packaging tailored to the product and affordable, flexible custom printing on boxes to improve brand recognition.
The presence of Active Ants in Belgium, the Netherlands, Germany and the UK means we can accelerate our international growth without having to search for a new local partner.”
Excellent service, organised down to the last detail
But the decisive factor was the excellent communication and service at Active Ants. Nicolas again: “Even before we launched our partnership we were able to count on a very fast response to all our questions and even now, months later, the aftersales care is exceptional. When we have an urgent delivery, which is no fun for anyone, the team is always there to help us with a smile and they get every last detail sorted.”
Also want to grow internationally with your webshop?
Would you also like to grow internationally with your webshop by outsourcing your fulfilment to Active Ants? You can contact one of our e-fulfilment specialists directly at the bottom of this page. They will be happy to tell you how Active Ants can help make your shop even more successful.
Would you like to make an appointment without any strings attached? Then click on the button below!
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